Cebu is not without its share of medi-spas that the locals can go to for their various beauty therapy needs. In Mandaue’s J Centre Mall is a facial and slimming salon by the name of “It Figures.” Arnold Bagabaldo, who’s based in Manila, began this sole proprietorship as a concept in June 2011 and opened it on August 18, 2011, as a single-branch semiprivate maintenance-type salon to provide facial and slimming services.
[nggallery id=50] What started out as a way for It Figures’ general manager Candes Bagabaldo (who’s from Cebu) and her friends to gain access to advanced treatments from more upscale dermatology and slimming companies, at an affordable cost, grew into a full-fledged business. Candes decided to try advertising It Figures’ services on one of the leading group-buying sites. Clients appreciated the consistent, high-quality service and affordable price, and in just a few months, It Figures Facial and Slimming Salon (IFFS) accumulated plenty of regular customers.
It Figures’ branch in Cebu is its second one after the inaugural branch in Metro Manila. To provide no-frills, high-quality maintenance-type facial and slimming services, IFFS leverages advanced technology as well as consistent process and service so that customers get excellent value. IFFS services include (but are not limited to) basic facial, dermabrasion, skin whitening, radio frequency (RF) treatment, cavitation, intense pulsed light (IPL) hair removal, and skin rejuvenation. IFFS would also provide other new and innovative services as these hit the market.
Basic facial Diamond peel
Diamond peel RF skin tightening for the body
RF skin tightening for the face IPL permanent hair removal
IPL permanent hair removal IPL therapy
It Figures Facial and Slimming Salon makes sure that it delivers the best, by using high-quality IPL and RF beauty equipment that will suit clients’ needs. The equipment alleviates conditions like sagging skin and gets rid of rosacea (red face or red nose), couperosis or facial telangiectasia (abnormal dilation of vessels just below the skin’s surface), spider veins, unwanted hair, dark skin, and many more. IPL may also be effective in the treatment of such conditions as wrinkles, hyper-pigmentation, and vascular lesions.
Facial skin care procedures at IFFS include the following:
- Cleaning with pricking
- Facial with your choice of mask
- Facial with dermabrasion
- Facial with ultrasonic therapy
- Photo-facial with IPL
- Pimple treatment
- Dark eye circle / eye bag treatment
- RF noninvasive facelift and skin tightening
- IPL acne/pimple treatment and facial rejuvenation
Cautery, in case you’re wondering, is a method for removal of milia (whiteheads) and warts, and it involves the searing of tissue with a caustic agent. Paraffin treatment, intense whitening treatment (as well as underarm whitening), whitening body scrub, and dermabrasion for skin exfoliation are other options available for you at IFFS.
Slimming and tightening procedures, on the other hand, include the items below:
- RF slimming / skin tightening
- Ultrasonic therapy for skin tightening
- Cavitation (non-invasive lipo-sculpt)
- Electrical muscle stimulation (EMS) / neuromuscular electrical stimulation (NMES) for muscle definition
The salon also offers the It Figures membership card for a fee. Additionally, IFFS sells basic maintenance products like creams, soaps, toners, and washes to supplement its services.
The business goal or objective of IFFS is to be able to grow into a 100-branch network in the next few years. Toward that end, the IFFS business strategy is to increase rapidly the number of its internally owned and run branches by centralizing equipment acquisition, therapist and manager training, marketing, and customer support. IFFS is in the process of opening two more branches in Manila.
At the end of November 2012, It Figures proudly presented Bee Urgello as its newest endorser. Bee, as you’ll recall, happens to be Queen Universe of Cebu 2011. In the Queen of Cebu 2012 competition, Stephie Venice Zanoria Cabahug received the title of Queen of It Figures 2012. The top five individuals in that competition, including the 2012 big winner Vanity Salinana Banks, each received Php25,000 worth of IFFS services. Also toward the end of 2012, IFFS set up an informative booth at Saint Theresa’s College – Cebu for an event that featured the popular local talk show host Boy Abunda.
The first Cebu branch of It Figures is located at the second floor, unit 33B of J Centre Mall, 165 A. S. Fortuna Street, Barangay Bakilid, Mandaue. You may call the branch at telephone number (032)266-9238 and mobile number (0917)819-8000 or write [email protected] an e-mail message. You can find the official IFFS fan page at facebook.com/itfiguressalon on the leading social networking Web site, and on Twitter, you may follow @itfiguressalon.