Hotels are almost everywhere in Cebu. That’s great for more tourists! Now what? Hans Hauri, president of the Hotel Resort and Restaurant Association of Cebu and general manager of Marco Polo Plaza Hotel answers in an interview with the Inquirer that the province needs to do 3 crucial things - identify new markets to tap, bring in more international hotel lines and address the issue of Philippine airplanes being restricted from the United States and Europe due to issues of safety.
Hauri said that the mix of hotel lines and resorts with big brands such as Radisson Blu and budget hotels have increased competition and supply. This means, while Cebu is enjoying a healthy flow of tourists from Japan and Korea, the province now has more room to expand their customer base and should look into new markets such as India, Europe, and others. More international hotels and capitalizing on budget airlines for international flights would help attract different markets. But the restrictions on Philippine airplanes in Europe and the USA are making it difficult to bring in tourists from those countries.
One hotel chain has a new market in mind and operations to cater to those tourists are already underway. Mövenpick Hotels & Resorts has a new office in Australia prioritizing in promoting Cebu as a global tourist destination.
Australia might be the most strategic next move for Cebu. General manager, Harold Rainfroy, shared with Sun.Star that the Australian market is considered high-value because they’re known to be big spenders for long vacations and their love for beach parties. If it’s beaches they want, Cebu definitely has a lot to offer as can be read in our article on the Best Beach Destinations in Cebu.
One netizen’s comment also points in the same direction. On one of our Facebook posts, he asked if the upcoming First Resort Airport in the WORLD to Open in Cebu would have direct flights between Cebu and Australia. He said Cebu has strong potential to draw the surfing crowd in that country and could become a stopover point for other popular surfing spots in the Philippines.