Zubuchon’s World-Famous Lechon

By on May 2, 2011

Cebu is prominent internationally not just because of its must-love beaches but also for its local delicacies. Among these world-famous palatable delights, our lechon baboy is definitely the kind worth traveling miles for.

Zubuchon is just one of many establishments selling whole roasted pig in Cebu. So, what makes Zubuchon special? For one, Anthony Bourdain, acclaimed food critic and host of No Reservations, gave it the distinction of being the world’s best whole roasted pig. The other reasons are what make their acupunctured roasted pig succulent and tasty.

Foremost, Zubuchon’s pigs are not from commercial piggeries but are hand-picked from pigs raised in the backyards of certain individuals. They do not use MSG or commercial mixes for flavor. Instead, they use organic ingredients, including olive oil, local sea salt, homegrown lemongrass, peppers, green onions, and other herbs and spices.

Zubuchon follows the old-fashioned way of roasting pig. The pig is acupunctured and cooked manually. The pigs are staked on bamboo poles and roasted over charcoal. Compared to oven-cooked pigs or those roasted using mechanical systems, one would notice that meat roasted over charcoal usually tastes better and richer in flavor.

A kilo of Zubuchon sells for Php450.This lechon costs more than other roasted pigs for sale in Cebu but avid fans assure us that you will find the crispy blistered skin and the tender meat worth the price premium. The lechon is served fresh by Zubuchon crews. However, if you intend to bring it to other provinces as pasalubong, you can opt for the frozen lechon, which have been properly boxed up, making it more convenient to bring along as a carry-on luggage.

You can buy/order lechon in the following outlets:

Mactan International Airport Pre-Departure: (032)340-2486 local 3304

Escario Bldg, Escario St.: (032)583-5699

Capitol Site: (032)254-7342 or (0917)627-4761

One Mango Avenue Bldg: (032)239-5697

They also have a stall in Banilad Town Center which is open on Sundays, from 10 a.m. to 1 p.m., or until supplies last.

If you want to order a whole roasted pig, you can call (032)236-5264, and make reservations at least three days in advance. Look for Edrid or Beverly between 9 a.m. to 4 p.m. from Mondays through Fridays. Zubuchon also offers free deliveries for locations that are within 15 minutes’ drive from the Capitol building. (updated 9/21/11)

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  1. Kristine

    May 7, 2013 at 10:07 AM

    Good! Request for TIN Number of Zubuchon.

  2. Everything Cebu

    March 26, 2013 at 1:13 PM

    Raiza, you can try asking Zubuchon directly through http://www.facebook.com/pages/Zubuchon/187045978068913

  3. raiza

    March 25, 2013 at 12:20 PM

    open kaya store ng zubuchon for easter sunday?

  4. Everything Cebu

    December 5, 2012 at 12:44 PM

    Hi, Dondy. Those are the only posted contact numbers of Zubuchon.

  5. dondy reano

    December 4, 2012 at 5:46 PM

    Hi! Do you have Email and Fax number?



  6. Everything Cebu

    April 30, 2012 at 10:02 AM

    Hi, SQuery! Everything Cebu is not affiliated with Zubuchon so we are not privy to such information. Please directly call them using the numbers posted in the article. Good luck!

  7. SQuery

    April 30, 2012 at 2:29 AM


    Would like to ask the following items below:

    1. How much is your 1 whole lechon?
    2. How many kilos per 1 lechon?


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  9. neekul

    February 28, 2012 at 10:53 AM

    Thank you for your comment, Titus!

  10. titus

    February 27, 2012 at 11:22 AM

    Crispy skin. darap dyan sa zubuchon

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