Before it started to position itself as the home of the best sizzling burger steak and fresh fruit shakes, Orange Brutus (OB) was already the first hamburger chain in Cebu, before Jollibee and McDonald’s arrived in our province. Orange Brutus, “the Brute you love,” was begun on April 1, 1980, by two young entrepreneurs with the desire to make a statement in Cebu’s food industry. Their vision was to revolutionize the food retail industry here in the Visayas, at a time when hamburgers were still a bit of a novelty to Filipinos.
The first Orange Brutus store was opened on Colon Street. It was located in the now-defunct Fairmart, which was then one of the newest department stores. The store was simple yet attractive because it was bright and clean. It sold good food at reasonable prices, and its main sellers were the charbroiled burgers and fruit shakes.
Over the years, Orange Brutus added more food products, like its best-selling sizzling burger steak and Chicken Brutus. Orange Brutus became known for healthy and nutritious food, and the company makes sure that it always prepares fresh ingredients. Orange Brutus burgers are charbroiled to help ensure that the meat will be low in cholesterol, and they are never precooked. Corn oil is used for all the fried items, since this particular vegetable oil is considered one of the healthier cooking oils.
Orange Brutus also encouraged people to eat more healthfully, by doing things like offering veggies as a side dish to be paired with any of the OB meals they make. The veggie side dish, which consisted of chopped Baguio beans, carrots and the like, was reasonably priced so that more people can eat vegetables with their meals. In 2011, OB even offered a spicy eggplant dish with an Oriental twist.
Only fresh ingredients go into the thirst-quenching shake treats with such flavors as buko, mango, chocolate, ube, and, of course, the eponymous orange. By the way, did you know that in the United States, the name Orange Brutus was actually given to an alternate version of the drink known as Orange Julius, which is basically a mixture of orange juice, milk, sugar, vanilla flavoring, and ice? In Cebu, Orange Brutus is also known for its delicious Chocolate Monster cake, which was later made available in a junior size intended for those who think the regular cake may be too monstrous in size.
In keeping with its Cebuano origin, Orange Brutus whipped up its own special version of the local favorite known as humba, for the third quarter of 2012. For its past Lenten season specials, OB presented an array of abstinence-friendly options like the vegetable lumpia meal, Fish Filletious burger, fish fillet meal, and sizzling boneless bangus meal. For the month of August 2012, Orange Brutus also brought back its Rice Up promo to let customers avail of free one (1) extra rice for every purchase of sizzling burger steak, sizzling chicken, or sizzling pork chop.
By the time OB celebrated its thirtieth year of business in 2010, it had added many different products to its menu. Another interesting product it added was the Spicy Chori Burger, which can be considered a burger that has been adapted to suit Pinoy tastes, as the patty is made from chorizo.
After three decades in the business, Orange Brutus has over twenty outlets all over Cebu: Ayala Center Cebu, a cart also located in Ayala Center Cebu, Carcar, Colon 1, Colon 2 (Trader’s Market), Elizabeth Mall, Fuente Osmeña, Gaisano Fiesta Mall, Lapu-lapu, Naga, P. del Rosario, Robinsons Cybergate, SM City Cebu, Mactan Marina Mall (MEPZ I), Pueblo Verde (MEPZ II), Minglanilla (Plaza Margarita in Lipata), Cebu Doctors’ Hospital, Centro Mandaue, Argao, Super Metro Mandaue, Gaisano Grand Mall in Mactan, Parkmall, SM Consolacion, and Gaisano One Pavilion (Banawa). The outlet on P. del Rosario Street was reopened in June 2012 after it was given a face-lift. The OB branch in Centro Mandaue, beside the Mandaue City Hall, also received a fresh new look echoing OB’s recognizable orange-and-brown motif and was reopened on December 14, 2011.
Brutus Food Systems Inc. has its headquarters at Hillside Terrace, Nasipit, Talamban, Cebu City. To learn more about this down-home company from our very own city, you can visit its Web site http://www.orangebrutus.com/ and find out the store hours and contact information for its various outlets. You can also send [email protected] an e-mail message or connect with Orange Brutus on Facebook through this page: http://www.facebook.com/orangebrutus
Orange Brutus also has a hotline for its express delivery service, which you can call at telephone number (032)422-8000. OB does not charge a delivery fee for express delivery orders.