Every Cebuano town wouldn’t be complete without a Julie’s bakeshop. Cebuanos just can’t seem to get enough of Julie’s hot, oven-fresh bread. People from different walks of life take delight in Julie’s baked products. The success of this bakeshop surely brings pride and honor to Cebu.
Owned by Mrs. Julia Gandionco, the first Julie’s Bakeshop opened its doors on January 6, 1981, in Mandaue. The original Tita Julie or Ma’am Julie, as she prefers to be called, had been a canteen concessionaire since 1970. The bakeshop was intended to supply the bread needs of her canteen business. Ma’am Julie started her bakery business without baking experience. Because of her faith in God and the support of her husband, she was able to make it work. Just three months after the opening of their bakeshop, another branch opened in Urgello, Cebu City. Three years later, Julie’s already had 10 branches all over Cebu. The increasing number of outlets led to the formation of RJ and Sons Commodities, led by Bobby Gandionco, Ma’am Julie’s son, which supplies baking ingredients and supplies to Julie’s branches.
The first Julie’s branch outside Cebu opened in Iloilo in 1988. Branching out led to the secret to Julie’s rapid growth in the food business: Franchising. The first Julie’s franchise opened in 1998 in Mambajao, Camiguin. From there, Julie’s has been one of the most sought-after food franchising not just in Cebu, but the whole Philippines.
From its humble beginnings, Julie’s Bakeshop continues to grow with over 300 varieties of baked products and 500 branches in the country. The once little bakeshop grew into a big corporation, Julie’s Franchise Corporation with three divisions: the Franchise Division, the Supply and Logistics Division and the Corporate Shared Services Division.
The success of Julie’s Bakeshop is attributed to its commitment to establish harmonious relationships with the Filipino community. The company reaches out to the public with its cause-oriented programs in partnership with the local government.
Tita Julie is indeed a great inspiration for us Cebuanos. With prayers, perseverance and hot bread, no endeavor is too big.