Everything Cebu sat down with Frank Oliva, Managing Partner of Heart Tea Milk Tea, at their I.T. Park branch a day prior to the brand’s re-launch. Over a cup of their bestselling Wintermelon Milk Tea, Frank gave us a peek at what makes Heart Tea different from the rest of its class.
For starters, those of us who are unfortunate to be lactose intolerant need not worry as we can still enjoy their Milk Tea offerings without suffering from awkward consequences. The brand uses non-dairy (lactose-free) milk with zero-trans fat, so no worries at all.
Plus, who says healthy can’t be tasty? Heart Tea offers delightful products that are full of flavor at very affordable rates. You can choose from a variety of tea-based beverages and natural fruit flavored juices. Among its bestsellers are the Wintermelon Milk Tea, Basil Health Drink, Coffee Konjac Milk Tea, Tapioca Milk Tea, and the Fruit Flavored Tea.[nggallery id=43]
In addition to being a refreshing and healthy option, Heart Tea prides itself in maintaining a simple but memorable appeal. This is why it is no wonder that the brand has already gained lot of patrons even after only months of opening their doors to the public.
So, why is it re-launching its brand? Check out the company’s official press release below:
HEART TEA MILK TEA LAUNCHES NEW LOOK
After almost a year of healthy milk tea straight from the heart, HEART TEA MILK TEA is launching a sleeker and bolder look that will communicate to a larger, hip and active lifestyle market. The branding was transitioned to a modern design – a style of branding that would appeal to the younger and more active milk tea enthusiasts. The new logo represents a direction that Heart Tea is taking healthy, vibrant, hip yet affordable. The new look of Heart Tea can be seen in all branches starting November 12, 2012.
The launch happened last November 10, 2012. HEART TEA MILK TEA treated its most loyal tea drinkers and avid customers along with noted media personalities, bloggers and online social network influencers to a night of healthy cocktail foods and HEART TEA MILK TEA flavours.
The brand launch is also coupled with the introduction of the new variance of milk tea to add up to the original tea flavours on the menu. The new and palate-tingling additions are: Caramel-Wintermelon Milk Tea, adding up a certain degree of sweetness to the classic summer-refreshing flavour profile of wintermelon, and finally the Hazelnut Milk Tea, a more exciting addition of aroma and roasted nuttiness to the regular milk tea. All variance and flavours can still be mixed and matched with the add-ons of your choice. New add-ons are also introduced to Heart Tea’s already wide option. These are Blueberry Popping, Mango Popping, Orange Popping, and Cranberry Popping. All these popping add-ons, once bitten, burst with flavours of mango, blueberry, orange, and cranberry.
HEART TEA MILK TEA is located in IT Park with branches at Cebu Doctors’ University, Convergys Banawa. A new branch located at the Southwestern University area, fronting Aznar Coliseum’s main gate, will be open on November 20, 2012. A certified hit among tea lovers, it lived up to its name by serving great quality flavoured milk tea that is healthy, delicious, and affordable.
And finally, as a breakthrough, they deliver free within IT park by either; tweeting your orders at www.twitter.com/wehearttea or thru Facebook chat at www.facebook.com/heartteamilktea or thru a more traditional channel, by texting or calling (0922) 427-6162.
The successful re-launch and media party was held at Gilt Artisan Lounge and Cocktail Lab (http://www.facebook.com/GILT.Artisan.Lounge) at the Crossroads in Banilad, Cebu City. Also introduced during the event are the brand ambassadors for Heart Tea Milk Tea, their privilege cards and loyalty cards. Heart Tea’s endorsers are Ms. Lucena Rose Magdadaro (Ms. Velez 1st Runner Up 2011) and Ms. Bernadine Go of Vamp (http://www.facebook.com/vamp.talents).
If you’re at I.T. Park, their booth is located at the I1 building, in between Krispy Kreme and Body & Sole Spa. It is open 24 hours, Mondays through Saturdays. The booth at Cebu Doctor’s University is open from 10 a.m. to 6 p.m., Mondays through Fridays. The booth at Convergys Banawa is open from 10 p.m. to 7 a.m., Mondays through Fridays.
Heart Tea milk teas are very affordable at Php45 to Php60, while fruit flavored teas are at Php50 to Php65. Affordable add-on choices at Php10 to Php15 include pudding, tapioca, Konjac (which is similar to coffee jelly), basil seeds, and popping pearls.
More Heart Tea Milk Tea updates can be found on their Facebook page (http://www.facebook.com/heartteamilktea) and on Twitter (@WeHeartTea).
Have your cup of healthy Heart Tea milk tea today. Make sure you try any of the add-ons, which are sure to add excitement to your milk tea experience.