“We chose to commemorate this huge milestone not with a bang, but with a meaningful month-long celebration, Cebu style.”
So goes an excerpt from the press release distributed by Parkmall last October 04, 2014, Saturday, during their media night. October 17 serves as their 6th anniversary, and Everything Cebu was invited to their elegant month-opener, which took place in the mall’s West Lobby.
Over the past years, Parkmall has established a cozy, laid-back shopping theme for all Cebuanos. It comes with a beautifully landscaped garden to make the vision of Mr. James Co (Parkmall’s Managing Director) come true, and that is “to bring back the simplicity of families spending quality time together”. It is also proud to claim the title “pioneering hybrid mall in Cebu”, with an open-air shopping facility and longest al fresco dining strip in the whole city.
As part of their 6th year anniversary celebration, they launched a new brand campaign “Life is a Walk in Parkmall” and released a TV commercial that perfectly describes the “nostalgia and experiences on life that just make you smile, relax, and literally just walk through life”. It’s directed by the award-winning filmmaker and cinematographer Lyle Sacris, while the original song played on the TVC is a composition of Myka and entitled “Walk”. The brilliant production house behind the seamless and creative commercial is Pabrika. Here are some of its cool brand campaign slogans:
For the whole month of October, Parkmall will be offering a series of exciting events and activities for all its patrons. The following summarizes their month-long festivities:
- October 1-14: Flower and Garden Expo
- October 3-4: Celebrating Cebu Talents / Pop Modern Jam by Quadruple Band
- October 4: Media Night – Anniversary Celebration and Campaign Relaunch
- October 5: OctoberPets
- October 6-12: Strings: A Guitar Exhibit
- October 1-31: #loversinParkmall (a photo competition on FB and Instagram)
- October 11: Pink Pawsitive (in support of the Pink Awareness Campaign; a dog walk with a twist)
- October 10-11: Celebrating Cebu Talents / Violin Performance by Aldrin Nino Beltran
- October 13: Mechanical Engineering Week
- October 13-19: Indulgence Sale (includes free manicures, discounted spa treatments, food promos, and shopping discounts)
- October 17-18: Celebrating Cebu Talents / Vispop Concert by Earl Andrei Ornopia and Kenneth Corvera (FREON), Jewel Villaflores, and Jerica Teodorico
- October 17: Horror Booth Spooktacular Opening (multi-themed Horror Park!)
- October 24-25: Celebrating Cebu Talents / BISROCK by Aggressive Audio and Ruthless 7
- October 25: Pawshionista (pet costume competition)
- October 25: HyperHalloween (a Halloween-themed marathon followed by all-night outdoor party)
- October 25: Big Bike Event
- October 25: Light Up The Sky / LED Balloon Lighting at Parkmall (a serene ceremony to conclude Parkmall’s anniversary celebration)
So, do visit Parkmall now to enjoy quality time with family and friends and take part in these exciting activities! Parkmall is located at Ouano Avenue, Mandaue City, and for more info, you may contact 344-7817 or visit their official FB page.