Chedette Corazo

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When Mercedes (or Chedette) Zantipha Corazo’s husband passed away in 1990, her small business, which until then mainly satisfied her passion for baking and designing cakes, also became a way for her to support their five young children. In the years since then, Chedz Designer Cakes became a sought-after brand when it comes to personalized cakes for various occasions.

Chedette Corazo was keen on baking since she herself was a child. Her grandmother is the Lola Pureza whose name is a brand of baked goods popular as pasalubong.

Mrs. Corazo graduated in 1973 from UP Diliman with a degree in hotel and restaurant management. She started taking orders for cakes and baking them at home when she was living in Mandaue, Cebu. After she married her husband, they moved to Parian in 1979, where she continued her small business.

Because her husband earned enough for their family, her business provided extra income only, but with his death, she had to become more serious with the cake business and earn the income for her family. Myra’s Pension House, on Escario Street, had a space open and the owner offered this space to Mrs. Corazo since the owner had already tasted Mrs. Corazo’s cakes and found them delicious. Mrs. Corazo invested some money in setting up the place and employed a baker, ovener, cake decorator, and two salespersons. The first Chedz outlet functioned like a bakeshop and sold cakes by the slice, plus cakes that were ordered for special occasions.

Ayala Center Cebu opened in 1994, and Chedz was offered a space there, so they closed the Escario outlet and transferred their retail operation to Ayala. Later, this outlet also became a café. Meanwhile, Chedz opened its production area in Lahug. All Chedz cakes were baked there along with the commissaries for the Lola Pureza brand.

Ayala Center rezoned in 2004, moving the Chedz outlet to the food court, but this was not as advantageous a location as their old space. Mrs. Corazo decided to transfer to a place on Gorordo Avenue where Chedz joined forces with a number of wedding supplier partners known as Lifetime Events Depot.

Chedz grew into a business with fifteen employees for the bakeshop operations, in contrast to when it was just Mrs. Corazo baking the cakes. She handed the reins of the business to her daughter Cecille Anne in 2007. As a retiree, Mrs. Corazo is based in the United States but keeps up with trends in cake designs and processes; she and her daughter are graduates of the Wilton School of Cake Decorating, in the US.

For online orders and information on Chedz cakes, you can go the bakeshop’s Web site http://www.chedzcakes.com/ or call telephone numbers 232-3239, 231-1168, and 416-1519.

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