Mothers all around the metro were invited to Breeze’s first ever Sigeland event last June 22, 2013 at the SM Mall of Asia Music Hall. It became such a success, that more moms asked if Breeze could hold another one. So Breeze decided to mount a second run of the Sigeland at the Ayala Activity Center in Cebu. Gates opened to the public at 11:00 AM, where moms and kids alike were welcomed to take part in fun activities as well as bring home a toy from the first toy store that doesn’t accept cash.
Breeze believes that stains, which come from playing and exploring, are good because it builds life experiences and teaches lessons. This is an attitude they wish to instill in mothers (thus turning them into Sige Moms) so that they encourage their children to try new things and learn important values along the way. Sigeland provides a perfect venue by which this can happen.
Breeze proudly presents the very first of its kind. Moms and kids in Sigeland took home toys without paying for them in cash, moms instead had to make a promise to say yes to stains, and yes to learning. Each toy was assigned a “price” that moms had to pay. For example, a child’s painting set had the price “teach your child creativity” on it, and moms must teach the child the value of creativity as payment for the toy. Other values included courage, confidence, and sportsmanship, offering a wide array of toy choices to pick from. Kids took home bikes, basketball hoops, inflatable pools, art sets, scooters and so much more. Over 1500 toys were given away. Cashiers were set up to accept promises via Facebook instead of cash payments. Sige mom’s availed of their toys, by using the Sigeland Facebook App to “cash in” their promise of teaching their kids a lesson. The no-cash toy store operates on the belief that if stains from playing lead to learning, then “Sige sa Mantsa!”
Breeze believes that children learn from their own independent experiences. By learning through toys, Sige kids are given the opportunity to experience their lessons through hands-on activities, translating abstract ideas into concrete form.
Present during the event is Sige Mom Dawn Zulueta, who experienced shopping at Sigeland. She also chose 10 lucky winners to have a photo taken with her, 9 of which were chosen via raffle draw and the other through Facebook.
Sige Land proved to be a fun venue for moms to bond with kids through a most memorable shopping experience that teaches them values and lessons along the way. This experience is a reminder that every stain leads to something good and that thanks to Breeze, our”Sige Moms” don’t have to worry about stains and can focus on ensuring their childs life experience. Time for moms to stop saying ‘No’ and instead say “Sige sa mantsa!”